Although the newsletter is pragmatic, the author still finds ways to include personality in the content. The Spirits is a practical example that calls itself “a book club but for cocktails.” In each edition, subscribers are sent a cocktail recipe, directions on how to make it, and tips for elevating the experience. Whereas many of the previously mentioned types focus on detailed explanations or theories, practical types focus on utility.īoth content length and frequency depend on the newsletter subject, but weekly, shorter editions are standard practice in the space. Practical newsletters have one of the most straightforward value propositions for readers: subscribe to learn how to do x. While Popova's content is usually an assortment of both written and visual elements, the binding factor is the author's unique voice and style. These are one of the most flexible types since they rely on the creator’s persona for direction. The embedded individuality of these newsletters means that there is a wide range of publishing frequencies, content lengths, and value offerings. Popova uses their publication to “explore what it means to live a decent, substantive, rewarding life.” These types tend to be built around a single creator where the main value given to readers is the creator's unique perspective. Maria Popova’s Brain Pickings is a model for personality-driven artistic newsletters.

For example, Publisher Weekly sends a weekly email containing “the most important stories, ideas & resources about independent publishing.” This screenshot offers a sample look at Publisher Weekly's curated links and summaries. As the volume of content on the internet continues to grow exponentially, tastemakers who can help readers sort through the noise are finding themselves in high demand.Ĭurators generally offer subscribers a shortlist of topic-focused links along with a brief summary of each one. A well-known model of this type is Nathan Tankus’ Notes on the Crises, which runs on Ghost and “covers the play by play of the current pandemic-induced global depression and how policymakers should respond.” Example from Tankus' blog showing a graph, which is a standard feature of this genre.Ĭurated newsletters are one of the fastest-growing types. Subscribers seek out analysis publications most often to help them succeed in their professional lives. Readers can expect to receive these weekly or even monthly due to the research required for each edition. Their content is often long-form, includes charts or graphs, and presents an opinionated take on the topic at hand. One of the best examples from this space is The Information which positions itself as offering 'Tech news you won't read elsewhere.' The Information has multiple focus areas, each with its own dedicated writers.Īnalysis newsletters are typically run by narrowly defined subject-matter experts. The value proposition for reporting newsletters is often a unique viewpoint or exclusive coverage readers can't find anywhere else. Publishing frequency tends to be on the higher side, with the majority publishing anything from a few articles a week to a few per day. These publications can be run either by a solo writer or a team of creators. Newsletters with a journalistic lens are currently one of the most popular categories. While niche is primarily concerned with the content itself, type focuses on how that content is communicated.

The difference between a type of newsletter and a niche: Every type of newsletter can cover almost any niche.

Klib mieta newsletter